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SOGO
Case studiesE-commerce platformSudan

An e-commerce platform for Sudan’s merchants.

SOGO gives merchants their own online stores, with tools to manage products, orders, stock and customers. Built with Heglo for retail and wholesale businesses in Sudan.

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SOGO’s Arabic website showing its purple branding, merchant dashboard and storefront preview
SOGO website · DEV preview
The experience

SOGO is a commerce startup built on Heglo. Each merchant has a separate storefront to share with customers and a business portal to run daily operations. The platform supports different product categories and selling models, including wholesale ordering for business buyers.

From the merchant’s catalog to the customer’s order.

01

A store for each merchant

Merchants share their own storefront link, with their branding, categories and product pages.

02

Products and inventory

Manage product options, prices and stock quantities to suit the business, from clothing sizes to grocery packs.

03

Retail and wholesale

Configure business-buyer approval, minimum orders and pricing tiers for wholesale sales.

04

Daily store operations

Follow orders, customers, returns and operational sales reports from the merchant portal.

What would you like to build?

Tell us about your business and the experience you want to create.

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